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MUMBAI: Panchayat fans have spoken, and Prime Video has listened. The wildly popular rural dramedy is returning sooner than expected — with season 4 now set to stream from 24 June, pulling ahead from its earlier 2 July release date.
What caused the shift? A quirky, tongue-in-cheek referendum-style campaign where cast members made mock “election promises” to release the show early — but only if fans cast their votes (read: likes, shares, hashtags).
The social media blitz went viral, with the hashtag #PanchayatNow trending and a brigade of brands jumping into the fray with punny pleas and snackable slogans.
From AJIO and Pepperfry to McCain, Taco Bell, Ixigo, and True Elements, everyone threw their hat into the digital ring. The campaign — crafted by The Zoya Co. — merged humour, nostalgia, and cultural relevance, turning brand posts into fan love letters.
Speaking on this campaign, McCain India retail - digital lead, Sumati Kapur said, “Panchayat is more than just a show, it’s a reflection of the everyday Indian family dynamic, rooted in culture, community, and shared experiences. At McCain, we saw a natural synergy in collaborating with a show that every household relates to. Our hot and crispy snacks are a staple in family conversations, chai breaks, and everything in between just like the moments Panchayat so effortlessly captures. This partnership allowed us to create meaningful noise by placing McCain at the heart of relatable, real storytelling that resonates across generations.”
The fan-first push is not just a win for early binge-watchers — it reflects Panchayat’s cult status. The series has struck a chord with audiences for its grounded humour and affectionate portrayal of small-town India.
With season 4 promising a fiery face-off between Pradhanji and Bhushanji, and the usual dose of satire, soul, and sideways glances, the early drop is just the trailer to a bigger, better panchayat.
Bring on the ballots — and the binge.
Burger King: “Agar Panchayat Jaldi Aagaya toh Manju Devi ka manifesto menu mein chhap denge” IG
Taco Bell: “Agar Panchayat Jaldi Aagaya toh Phulera ke har matdata ke liye Naked Taco Bilkul Muft Muft Muft!
AJIO: “Agar Panchayat Jaldi Aagaya toh hum naye kapdo ki gram sabha bula lenge
Rapido: “Agar Panchayat Jaldi Aagaya toh Rapido parcel mein sirf lauki bhejenge
PepperFry: “Agar Panchayat Jaldi Aagaya toh Sachiv ji ko bed linen ke sath Bed free.
Abhibus India: “Agar Panchayat Jaldi Aagaya toh har Phulera wasi ko milegi abhibus par ek free seat”
TBH: “Agar Panchayat Jaldi Aagaya toh Lauki ke chips banayega TBH Honest style mein!
Mc Cain: “Agar Panchayat Jaldi Aagaya toh Sachiv ji ke table par ab lauki nahi Mc Cain Aloo Tikki hoga
Go Ibibo: “Agar Panchayat Jaldi Aagaya toh Binod ko Phulera ke bahar ki dunia hum dikhayenge
